The diversification strategy at disney marketing essay

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The diversification strategy at disney marketing essay

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It deals in the manufacture, marketing and distribution of beverages and snacks to different markets across the world. However, it made a bold move inwhich saw the company launch differentiated beverage products and snacks.

Through the strategy, the company now boasts of three key products, including Pepsi Cola Beverages, Frito-Lay Brands and Quaker brands. Under the umbrella of these three key products, PEPSI manufactures a wide range of beverages and snacks, each bearing a different brand.

In the beverages categories market, PEPSI holds a significant share considering that it deals in both juices, sports drinks and bottled water, some of those whose demands are fast rising across the globe.

The diversification strategy at disney marketing essay

The company has on several occasions said that the diversification portfolio is in line with its commitment to shifting resources from junk to healthier foods and improving general health and wellness. The use of CSD products has been widely linked to conditions like diabetes, obesity among other health concerns.

Pepsi has also partnered with selected food stores, restaurants and theme parks, like Shanghai Disney China with the aim of promoting its beverages and snacks. This is a question that many will be seeking answers to, considering that other beverage companies are also not left behind in the scramble for a fair market share.

With focus on proper marketing and partnerships, the diversification strategy could enable the company to outperform some of its biggest rivals in the beverage industry.

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The diversification strategy at disney marketing essay

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PEPSICO Diversification Strategy

Diversification into the theme park and hotel industry has created significant value for Disney. As previously indicated, their theme parks and resorts comprise nearly 1/3 of their total revenues. Walt Disney Company strategy of diversification has helped grow its business in overseas market.

Between and revenues grew from $ billion to over $12 billion with the most growth coming from films amd its consumer products. Nov 16,  · Startups news from the, including the latest news, articles, quotes, blog posts, photos, video and more.

Product Diversification Strategy |