Tesco case study

The company employedstaff in 14 countries and operated 6, stores. The UK Tesco Bank has 6. Tesco Mobile, a telecom business, had 3. Business in is expected to focus more on the UK.

Tesco case study

How Tesco brought loyalty back to its stores Background: As an international retailer, it has half a million employees working in 12 countries, serving about 75 million customers each week.

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In Malaysia there are currently 50 Tesco retail stores and seven stores on the grocery home-shopping front and 1. InTesco also launched the Club card in Malaysia. With Club card, it has 1.

Online shopping is also a new arena the company ventured into last year for seven of its stores. When it first started its online grocery store, Tesco used mass-mailing as a key strategy for marketing. But after a year, the retailer was faced with issues such as bouncing of emails and invalid addresses.

Meanwhile, on its loyalty front, it also saw a decline in shoppers. Tesco used data from Nielsen and other researchers focusing on customer satisfaction studies to receive information on about marketer trends, consumer behavior and combined it with the data from the Club card.

This helped the retailer to put the customer into the center of its decisions. We started to look at how we catered our approach, personalised our offers and enablde Tesco to make viable business decisions.

Simply understanding purchasing habits is important — but it is just one channel. Understanding customers and how they shop is just the start, he added. Tesco took a snapshot from the information it had from the Club card to see how consumers act as individuals and how they shop.

This information was then further segmented into how often the consumer shops and how much they spend.

Tesco case study

Tesco also designed a personalised promotion that came in the form of coupons. For example, if a family likes a particular brand of ice cream, they will be sent a promotion coupon on that particular brand of ice cream.

And the customer will know that it is personalised to them. In each of its mailing lists, Tesco had almost a million customers that it mailed. This resulted in one customer receiving up to six personalised promotions.

Phones and plans

So the retailer went out to hunt for six million products that can be tailored to each individual. We then drill into the data and match it to the customer.Right, so I thought it might be cool to round up as many of the Cannes Cyber Lions winning case study videos as possible into a single post, so that over the next year you’ll all have a great reference point to come back to if you need to find a case study to present or even if you are.

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TESCO CASE STUDY by Yang Zhao on Prezi