She starts her anecdote with her trip to the dry cleaning store wherein she met a woman who is also of Korean ethnicity. She tried to identify herself as a fellow American-Korean by doing a customary Korean greeting.
The rhetoric of this public service announcement uses logos to capture the minds of the viewers, ethos to capture the character of the viewers, and pathos to capture their hearts. At the onset of this commercial, the innocence of the child is established, as she appears to act and play in a manner that is synonymous with the way that any happy, carefree child would behave.
As the small blonde child, a girl who is probably no more than eight years old, initially appears in the lens of the camera, she is seen playing with her Barbies, a typical behavior for a girl her age.
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The audience cannot resist the rhetorical decorum of this preliminary impression Rhetorical analysis of the good daught the girl.
She is acting in a way that is expected, harmonious with the expectations of the audience. This girl captures the hearts of the audience by acting the way that they expect her to act.
Henceforth, the fact that she fits the description of a typical youthful girl is one aspect of the rhetorical decorum, which is a primary contributor to the ethos of the ad.
Additionally, the commercial institutes rhetorical decorum through the use of logos. While playing with the Barbies, one of the dolls breaks and the girl instantly runs to her mother to ask for her assistance in fixing the Barbies. Logically, this seems like the right thing to do.
The director of the advertisement wisely appealed to logos as the girl used her brain to ask her mother to mend the broken Barbie, as any normal child would do. She reacts to the situation in the way that an average child would react, thus earning her rhetorical decorum.
After she approaches her mother for help with the Barbie debacle, she is fervently ignored. On the phone, engaged in a conversation that seems to be significantly more important than anything her daughter has to say, her mother appears excruciatingly standoffish and pays no attention to her troubled child.
For anyone with a family, this moment in the commercial is especially heart breaking, as the audience is exposed to the truth about the mother and her inattentive qualities. Pathos is the main contributor to the rhetorical decorum that is not present in this aspect of the scene.
Most viewers would expect the mother to attend to her child and assist in fixing the Barbie, despite the fact that she is on the phone. However, the mother defies rhetorical decorum in that she does nothing to help the child.
Consequently, the audience sympathizes with the girl because they feel bad for the way she is being treated by the mother. Through the power of rhetorical decorum, the audience feels bad for the girl being abused by her mother. Viewing this part of the ad encourages the audience to want to help the cause of NCAH in some way, which is the purpose of the commercial.
The Emotional Effects of Colors This commercial features aptly chosen colors, each of which cause the audience to mentally and emotionally connect with the characters.
After the young girl breaks her Barbie and runs to ask her mother for assistance, the camera instantly switches to reveal a kitchen laden with brown furniture and cabinets. Seeing the color brown evokes feelings of sadness and depression, making the audience feel upset about the situation before any abusive behavior even takes place.
In like manner, as the commercial continues, we see the mother wearing a green shirt. As citizens of the twenty-first century, many of us associate the color green with money or wealth. Logically, we associate the color with money, thus appealing to the logos of the viewer.
Rationally, parents do have ownership over their children, as they are their prime responsibility in the world.
The feeling of possession and ownership that the color green induces in sighted people is effective in making the audience feel bad for the child, appealing to their ethos as her mother sees her as a possession rather than an adorable daughter.
The colors green and brown ignite strong feelings of disdain for the abused daughter, urging the audience to donate money to a cause that could help this girl seek a safer living environment, the National Child Abuse Hotline.
All of the lines in the script are artfully selected to produce as much of a response from the audience as possible. After the Barbie breaks and the girl runs to ask her Mom for help, she receives an extremely hurtful response. Seeing the way that the mother speaks to the daughter is heart wrenching and makes the viewers feel bad for the girl, appealing to their pathos as she gets screamed at and demeaned by her overbearing mother.
The commercial continues and seems to fast-forward about 10 years into the future, exposing the daughter as an older version of the once-innocent blonde girl. Her proclamation is powerful and appears to be the end of a life-long battle that this troubled girl has had to fight.Writing a rhetorical analysis essay can be tough to write but with our tips a challenging task will become an easy one.
It is a very essential rhetorical strategy. "ineffective" instead of "good" and "bad" in your thesis. Body paragraph. You should organize your body with rhetorical appeals.
Rhetorical Analysis Conclusion When the main part of the rhetorical analysis essay is ready, it’s time for writing a conclusion. The conclusion should be strong and clear.
If you want your essay to be a good piece of academic writing, explain the affected which the text had on the audience. Rhetorical Analysis of an Advertisement. English 15 – Section 96 yet the mother is instantly enraged at the sound of her daughter’s voice. Good day! This post could not be written any better!
Reading this post reminds me of my good old room mate! He always kept chatting about this. I will forward this write-up to. RHETORICAL ANALYSIS SAMPLE ESSAY Harriet Clark Ms. Rebecca Winter CWC 13 Feb.
Not Quite a Clean Sweep: Rhetorical Strategies in Grose’s “Cleaning: The Final Feminist Frontier”. A good son or daughter should have certain qualities. Being hard working, sympathetic, and respectful of parents are the most important qualities of a good son or daughter.
First of all, a good son or daughter should be a hard working person. Essentially, a rhetorical analysis is a type of academic paper that requires you to “write about the writing” or “read about the reading.” A rhetorical analysis essay is one of the most common types of essay assigned to literature students.