Always include a short summary of your business particularly if you intend to use it to woo investors.
By Lynn Serafinn on August 1st, Lynn Serafinn interviews the founder of Word Branch publishing house business plan their innovative cooperative publishing model. Could co-ops be a viable model for indie authors?
I found out about a company called Word Branch http: But what I found most interesting was the fact that they use a cooperative business model. No one on the WBP team draws a salary—all team members work for a portion of the royalties, banking on the books becoming successes.
I was curious to know more. How well does this model work? How does the business stay afloat? Where did the idea come from? Graciously, she said yes. Below are her generous answers to the questions I sent her.
You said in the press release you had a professional background in both self-publishing and marketing. Tell us a bit about your experience before you started Word Branch. I have, however, 20 years experience of teaching college-level writing part time.
When and why did you get the idea to create an alternative type of publisher? After my husband retired from a year career as a police detective inwe moved to a remote mountain in western North Carolina.
I was writing for a federal contract with the Small Business Administration when the funding ran out, and I wanted to try something different.
Ine-books were really starting to take off, and I was intrigued by the idea that self-publishing was not only a realistic possibility but that it empowers the writer to take control of his or her own book selling. I began self-publishing a series of books called The Guides for the Befuddled on topics of writing and literature and my book The Field Guide to Telecommuting.
At the prodding of some friends, I registered Word Branch Publishing, and I began publishing other authors.
I saw an industry that, although steeped in tradition, was bloated and inefficient. I also saw that big houses were forced into making major changes to stay in business because of e-publishing and advances in print-on-demand publishing.
I think our timing was right; instead of trying to catch up, we are leading the pack. Can you describe how the cooperative business model for Word Branch works? Why is this important? It is literally a cooperative of dedicated and talented people working toward the success of the books we publish.
Everyone involved, including me, works only for a percentage of the royalty. This takes a tremendous leap of faith since this is the first time most of our authors have been published.
We also all work remotely, and since I wrote a book on telecommuting, this seems only natural. This way we can tap into talent anywhere.!6! Background$! In,theOberlinGroup(aconsortiumofliberalartscollegelibraries)embarkedona!
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