Less than a month later, Chico was chosen as the location. On June 24,General John Bidwell donated 8 acres 3.
There was nothing remarkable about the symbol — a fissured, blue and white globe reminiscent of a basketball — but it worked. Had Pan Am survived, I suspect that globe would still be around. Since the dawn of civil aviation, airlines have been devising and revising what they believe to be meaningful identities.
As explored by author Keith Lovegrove in his superb volume Airline: Identity, Design, and Culture, the logo represents only a slice of this overall branding process, which takes place on a score of fronts, from cabin interiors to crew attire to the color of maintenance vehicles.
Everything else revolves around this. Many of the most renowned airline insignia incorporate national symbols or cultural associations: But while symbolism is optional, simplicity, on the other hand, is a must.
It has been said that the true test of Multicultural teams essay logo is this: Maybe they need a tweaking or two over time, but the template of such trademarks — the really good ones — remains essentially timeless.
With its proud, cross-winged eagle, this was one of the most distinctive and enduring icons in all of aviation. Created by Massimo Vignelli init always looked modern. Symbolically lifeless and hideous to boot, it looks like a linoleum knife cutting through a shower curtain.
For more on this travesty, see here. Take the case of cargo giant UPS. The original United Parcel Service emblem featured a bow-tied box and heraldic-style badge—the work of Paul Rand, a legendary design guru who also did logos for Westinghouse and IBM.
Postal Service came up with that monsterized eagle head. No less disappointing was the elimination of the tsurumaru, the red and white crane motif worn by Japan Airlines. Sinceevery JAL aircraft featured what was possibly the most elegant airline logo ever conceived: Beginning inthis ageless symbol succumbed to what had to be the most regrettable makeover in industry history, replaced by an oversized, blood-red blob—a rising splotch—oozing across the tailfin.
Apparently enough people complained, however, and the tsurumaru has been resurrected. A similar tragedy struck at Northwest Airlines several years ago. Unveiled inthis was a work of genius. It was an N; it was a W; it was a compass pointing toward the northwest.
Byit was in the waste can, bastardized into a lazy circle and small triangular arrow. Past tense, and good for that: Northwest and its ruined colophon no longer exist, having been folded into Delta Air Lines.
The widget says one thing and says it without a hint of fuss or pretension: Aeroflot gets a mention here too. It was designed in by a twenty-two-year-old Iranian art student named Edward Zohrabian and has been used ever since.Deloitte Consulting is one of the world’s largest consulting firms, with 12, consultants serving more than one-third of the Fortune.
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