Conversely, why do Mobile Shoppers still buy instore? The value of the item under consideration matters, according to the study, with more expensive items unsurprisingly more likely to be showroomed: And the critical pricepoints?
Is showrooming a problem in New Zealand? Showrooming is said to have exacerbated the decline of high-profile brands like Comet. Gadget stores, bookshops and the cosmetics industry are all losing sales to showroomers, but solutions have proved hard to find.
So what if anything can be done about showrooming?
Owner of the gluten free produce store, Georgina, says she resorted to putting up the sign after spending hours each week giving advice to people who leave empty-handed. About 60 people a week would go into the store, ask questions and then buy the same or similar product at a supermarket chain or online.
She has became frustrated as her prices often match that of the supermarkets but people still go elsewhere as they are under the impression it will be cheaper. She says the sign has turned some people away but others are more sympathetic and pay up.
Australian Retailers Association executive director Russell Zimmerman says charging customers to browse will likely turn people away. Better instead, perhaps, to consider this American example.
Time Magazine reports that leading U. A Blue Nile representative is on hand, iPad at the ready, to answer questions and help create customized rings.
Why would Nordstrom want to be used so blatantly as a mere showroom for another retailer? For one thing, though the terms of the arrangement were not made public, Blue Nile most certainly is paying the department store for its prime retail space.
If that sort of partnership strategy is unlikely to work for you, here are some other possibilities. First, USA Today suggests these ten strategies: For those who purchase from you, offer post-purchase support — lessons, personal set-up, service, telephone support. Make sure you prominently display the fact that such services are included after purchase for those who purchase from you.
So look for items that are unique or special in some way. Become a desired destination for certain shoppers. Become a place customers want to hang out.
One Saturday night, they had a book swap. For a price, the bookseller offered food and wine and guests swapped books they loved with one another.
It reminded me how wonderful it is to be surrounded by people who love books and reading and how fabulous it is to go to a vibrant, real bookstore.
Create a membership programme. Why not turn customers into members? After all, outdoor sports retailer R. Members pay a small price but get a discount on purchases, invitations to special events, extra services, and a greater feeling of attachment to your store.
Engage with customers on social media. The closer customers feel to you, the more likely they are to be loyal. Allow customers to run a tab.
Everyone loves to be considered a regular. If you sell something that customers purchase regularly — books, garden supplies, hardware — create a programme where they leave a credit card on file and just add to their tab when they come in.If you're going to start a blog, find your passion first so you love it and don't just add more ho-hum to your life.
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The latest Nielsen Online Retail Report is now with us, and it reveals the usual tantalizing collection of statistics and trends.. Probably the most significant (and inevitable) is the dramatic growth in shopping through mobile devices, as the growth in smartphone penetration in New Zealand is mirrored in device usage.
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