By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity Q. Sthe brand has grown from its single Hong Kong store in to the present network of over 2, stores and counters in over 40 countries in the Asia-Pacific and Middle East regions. The company has also received international recognition for its commitment to corporate governance. It is cross-cultural and is owned by local consumers.
By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity Q. The company has also received international recognition for its commitment to corporate governance.
It is cross-cultural and is owned by local consumers. Its total commitment to superior service, excellent quality and great value has enabled the company to successfully execute its multiple-market and multiple-brand strategy.
Giordano today is one of the top five clothing retailers in the whole Arab region.
The heart of the Giordano system is that it is totally customer responsive. Information, speed and simplicity are the key components driving the entire operation. In an industry constantly adapting to changing trends that result in rising production costs, Giordano has developed a flexible approach to fashion retailing.
Stores The average sizes of our stores are between square feet. The strategy Giordano its branding to select accessible and effective locations so that Giordano stores are within easy reach of all customers.
Markets in the Middle East and Beyond Since its inception in with the first retail outlet at Bur Juman Centre, Dubai, Giordano Middle East now operates stores in 23 countries across the region.
Another initiative takenwas to launch our other brands, Giordano Jr. This was done to attract different market segments. Conscious efforts were also made to change the merchandise mix and thus cater to the new needs of its customers.
Timeless Quality Product Exceptional Customer service by well-trained employees. Additional Services — Alteration, Global exchange policy Strategic Locations — ensuring easy accessibility for its customers Maintaining a Competitive Edge Giordano has evolved in the last 30 years from a basic mass market retailer to one that provides quality product, world class customer service and exceptional value to its customers.
In the dynamic world today it is important to evolve and continuously address the needs of the consumers and the markets. The brand has consistently built emotional ties with its customers and strives to provide its customers with an exceptional shopping experience.
There are several initiatives taken to ensure that the brand is able to sustain its growth. Some of these initiatives are: This also enables the brand to get feedback from its customers, which is integral to our development and ensures that we deliver what the customer needs.
Online and Real Time System The brand has a very innovative and real time retail system which links all its stores globally. The system which has been developed in-house and is totally customised to ensure that the brand has the information required for its buying, sales, and other relevant functions.
This enables the brand to take informed decisions on inventory, customer profiles and requirements. The system enables the sales and the buying team to review stocks, sales and other relevant information in real time for any of its stores or markets.
Relevant reports can be generated as required to enable the management team to plan and implement effectively. Inventory Management The brand has a very efficient and effective inventory management system which links all its retail stores and markets.
This enables all markets to have real time information and ensure that it manages an optimal DOI days of Inventory. Corrective action can be taken promptly for any variances from the standards set, thus ensuring optimal use of resources both regionally and globally.
The business model ensures that processes are simple and efficient thus creating value for its customers. It is from Simplicity that all our other values follow. By keeping it simple, you become more nimble to streamline your operation and allow you the speed to make changes as and when required.
All of the above ensure that Giordano is able to maintain its competitive edge and can face the day to day challenges of the retail world.Giordano Middle East officially launched the Giordano Junior brand in the Kingdom of Saudi Arabia, with the opening of its first store in Jarir Mall, Jeddah.
Giordano Middle East enters new market with shops opened Russia, Bulgaria, Armenia and Algeria. Brand Equity helps to build customer loyalty However, Giordano faces threat of strong competitors with similar positioning and also from brand dilution (e.g.
“Cheap image”) as the market in general shifts upward along with increasing incomes. By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S), the brand has grown from its single Hong Kong store in to the present network of over 2, stores and counters in over 40 countries .
Giordano claims you can get it exchanged from any giordano store in the world. But for giordano Pakistan it means "You can get it exchanged ONLY if they have its stock available" and the employees claim they never say you can get it exchanged from any giordano store in the world/5(27).
Giordano brand should be positioned against the competition in both new and existing market, how was the sustainability of Giordano’s key success factors and how was Giordano’s growth strategy in Asia as well as across continents.
Giordano Middle East officially launched the Giordano Junior brand in the Kingdom of Saudi Arabia, with the opening of its first store in Jarir Mall, Jeddah.
Giordano Middle East enters new market with shops opened Russia, Bulgaria, Armenia and Algeria.